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360F and Fi Life launch profiler for Malaysia

Digital insurance distributor Fi Life, backed by Tokio Marine, to use 360F’s needs profiler for consumers.



Singapore-based fintech company 360F and Fi Life, a Kuala Lumpur-based online life-insurance distributor, have collaborated to introduce the new 360-NeedsProfiler to the Malaysian market.

This online tool allows users to self-discover their financial needs based on Malaysian demographic and mortality data and 360F’s personalized prediction algorithms.

Choosing suitable protection and investment products can seem daunting to many consumers. Product comparisons are difficult, especially when protection elements are combined with investment ones.

With the 360-NeedsProfiler, by answering nine non-intrusive online questions, users will receive a succinct customized report that quantifies in percentage terms the most important protection needs of the user, whether be it life, critical illness or disability protection.

The fourth dimension is the wealth accumulation needs of the user.

Armed with the 360-NeedsProfiler, consumers can seek out separate protection and investment plans that address their greatest needs.

360F has created a computer-intensive advice autopilot that gives everyone their own insurance and investment recommendation, anywhere, anytime.

Fi Life is an insurtech company founded by Tan Jiann Meng and Malek Ali in 2018. Fi Life’s insurance product suite is underwritten by Tokio Marine Life Insurance Malaysia and includes term life insurance, critical illness, total and permanent disability and accidental death cover, covering more than half a billion ringgit in sum assured.

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