It should enable active fund managers, distributors and service providers to come up with new business models to combat declining fees.
The firm is about to raise funds via an ICO to hire teams in London, Singapore and New York.
Aviva Digital sees the advice-driven model of selling investments is experiencing a resurgence.
Co-founder Ned Lowe says the ambition is to service much larger buy sides, taking on established vendors and prime brokers.
