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Aditya Birla Sun Life AMC adopts Bloomberg’s AIM

The asset manager upgrades its Singapore office’s OMS to take on new mandates.



Aditya Birla Sun Life AMC, one of the largest asset managers in India managing assets of over Rs2.5 trillion, has adopted Bloomberg’s Asset and Investment Manager (AIM) solution. Aditya will use the order-management system across its operations in India and Singapore. Bloomberg AIM is a leading order management system and part of the firm’s comprehensive buy-side solutions that offer multi-asset capabilities to support every stage of the investment lifecycle.

Aditya Birla will use Bloomberg AIM for portfolio analytics and risk management, trade execution and compliance. The solution will help increase the asset manager’s efficiency and agility, and manage costs by optimizing operations and provide tools for regulatory compliance in each region.

A. Balasubramanian, CEO of Aditya Birla Sun Life AMC, said, “As we move in to newer regions and asset classes, and work towards enhancing our appeal to a wider investor base, Bloomberg AIM provides us with an integrated enterprise solution to further optimize our workflows and build in efficiencies.”

The firm has also expanded its subscriptions to the Bloomberg Terminal, which is used by the world’s leading business and financial professionals for real-time data, news and information.

Bloomberg’s Ashlesh Gosain, regional head for South Asia, said, “Bloomberg’s seamless integration across geographies and unified solution for research, idea generation, portfolio rebalancing, execution, performance attribution and risk management will help the firm improve scalability with readymade country-specific compliance rules. This not only ensures readiness to seek international mandates but also provides confidence to trade new asset classes.”

Bloomberg AIM is a leading order management system (OMS), used by nearly 14,000 professionals in over 90 countries at more than 850 client firms, and PORT is a portfolio and risk analytics solution, that provides investors with tools to implement optimal investment portfolio strategies.

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