Boku, a provider of mobile payment and identity solutions, and DAZN, a global sports streaming platform, have launched mobile payments for NTT Docomo.
For 80 million NTT Docomo subscribers, they can now purchase DAZN subscriptions with just their phone number. DAZN is the rights holder for Japan’s J-League soccer and NPB baseball leagues, whose seasons have just begun, as well as Formula One that starts on March 28, and the Premier League.
With this launch, DAZN can now accept mobile payments from nearly all mobile subscribers in Japan, including NTT Docomo, Softbank, Y!Mobile, au, and UQ Mobile.
These initiatives form part of the DAZN for Operators program, through which DAZN collaborates with TV and telecoms operators to provide improved, seamless streaming experiences for sports fans and generate new revenue streams and value for partners.
“DAZN holds the Japanese rights to the best sports programming around the world, providing a very attractive and high-value streaming service to consumers,” said Jon Prideaux, CEO of Boku. “Boku is thrilled at the opportunity to ensure that nearly every Japanese consumer can purchase a DAZN subscription to watch their favorite sport with a quick and easy mobile payment experience.”
Ben King, chief subscription officer at DAZN, said the company wants to make it easy for sports fans in Japan to access games: “80 million NTT Docomo subscribers can now instantly add DAZN to their phone bill simply with the click of a button. Once again, entertainment services and operators are innovating and collaborating together to make premium sports easier to find, quicker to subscribe and better to watch.”